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We always try to believe that leaders want to execute positive change and can overcome the broken system. We are just that naïve,” says Matt Tricomi, Founder of Xentity Corporation in Golden, CO, named for “change your entity” which started on this premise just after 9/11 in 2001. “This desire started in 1999. I was lucky enough to be solution architect on the award winning re-architecture of united.com. It was a major revenue shift from paper to e-ticket, but the rollout included introducing kiosks to airports. Now that was both simple and impactful”. Xentity found their niche in providing these types of transformation in information lifecycle solutions. Xentity started slow, first, in providing embedded CIO and Chief Architect leadership for medium to large commercial organizations.